“Copy is a direct conversation with the consumer”
Copywriting for Home Design and Organization Businesses…
Your Journey to Irresistible Copy Starts Here
Let’s lighten your workload a bit! While you’re busy turning your clients’ dreams for their home into reality, I’ll take the task of telling your story through words that “wow”
From robust website messaging, and attention-grabbing marketing emails, to service descriptions that convert. I’ve got you covered!
Delivering You Best-in-Class Copy:
Messaging that will reflect your voice and values, resulting in meaningful client interactions that grow your business
What exactly does that look like, you ask?
Build Trust… with compelling copy that showcases your expertise, unwavering reliability, and commitment to delivering your clients the before and after pics of their home project that they’ve been dreaming of.
Stand out in a crowd… by speaking their language. Messaging that truly resonates with potential clients will address their pain points and aspirations alike. Showing that you that you “get them” is sure to differentiate you.
Boost Sales…
by transforming browsers into buyers. Educating them on exactly what to expect when they put their home project in your hands will inspire them to take decisive action
We all know the saying “Time is money…but money can’t buy time.” So use it wisely and spend it well.
Anything that takes you away from running your business is costly.
There’s no shame in outsourcing the things that aren’t in your wheelhouse. In fact, it’s a smart business decision.
So if any of this sounds familiar, you’re in the right place:
Working with clients, designing, and creating solutions is what gives you energy — not SEO and writing email sequences
A fully booked schedule would be a DREAM come true — but you’ll build your client acquisition strategy…umm later (maybe?)
The juggling act is becoming a bit much…leaving little time to stay hyper-focused on your client's needs, much less anything else
The competition is plentiful. So standing out is a must but….HELP is NEEDED when it comes to crafting engaging content
Ready to learn more? Book a FREE 15 Minute Consultation
The Copywriter Difference!
What’s in it for you?
The Copywriter’s Edge…Ignite Your Brand and Boost Conversions
Unsure about the value of a professional copywriter? Or maybe it’s never crossed your mind to hire one?
Whatever the case, here’s how leveraging a professional copywriter can unleash the power of words to elevate your business:
Time Efficiency
Professionally crafted copy allows you to focus on your core business activities while ensuring that your marketing messages are in capable hands.
Expertise in Communicating Value
Communicate your services, value, and distinctive offers in a way that resonates with potential clients.
Consistent Brand Voice
Ensure a consistent and compelling brand voice across all your marketing materials, creating a cohesive and memorable brand identity.
Adaptability and Flexibility
Keep your business messaging fresh and current, whether it’s updating website content or launching a new marketing campaign.
Facts and Figures About the Magic of Copywriting
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CONVERSION RATES
Good copy can significantly impact conversion rates.
A study by CXL (a leader in marketing optimization) found that changing the copy on a call-to-action button increased clicks by 90%.
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CONSUMER TRUST
Well-crafted copy, both on websites and in marketing materials, contributes to building trust with the audience.
According to the Edelman Trust Barometer, 81% of consumers say that they must be able to trust the brand to do what is right.
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SEO IMPACT
Content quality is crucial for search engine optimization (SEO).
According to a study by Backlinko, pages with longer, high-quality content tend to rank higher in search engine results.
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EMAIL MARKETING
Email marketing remains a powerful tool.
A report by Litmus found that personalized and well-crafted emails generate 58% of all revenue for businesses.
A little about me!
Hi! I’m Lindsay
I’ve long admired entrepreneurs who take the bold and courageous step of starting their own business (perhaps just like yourself!) and I was in search of the perfect venture that I could call my own. As I moved my growing family from one house to another, I realized the importance of creating a home you’re excited to return to each day while you’re living in it….instead of creating that home just as you get ready to sell it to someone else.
This fostered my interest and passion for investing in our home to make it just what we want it to be. Endless hours sifting through inspiring ideas, colors and designs for whatever project was up next in that journey.
My educational background in communications (Bachelor’s Degree in Public Relations and a Master’s Degree in Business Communication), paired with many years of sales and operations experience at a Fortune 100 Company got me thinking about how I could leverage my knowledge and skills to create value for others.
I’m a lifelong student and have always loved to write (and am pretty darn good at it) so after completing an incredible digital marketing program, I eventually put the pieces together to proudly add “Freelance Copywriter” to my repertoire. And that’s how Lindsay Sanderson Copywriting was born!
Helping client-centric home design and organization businesses reach their clients through (well) written words is a reward in itself. I also get to tap into my creativity to help you meet your goals and thrive. That’s my mission.
How I Can Help:
Emails & Email Sequences
Emails that inform, build trust and authority, and nurture the relationship with your clients, with the ultimate goal of converting sales
$75 | email
Services or Product Descriptions
Copy that clearly defines products/services by outlining features and benefits. Showcases competitive differentiators your audience values, compelling them to buy now.
$75-$150 | Description
*Customized packages available
SEO Optimized Blogs
Copy-written blogs to inspire action and build momentum over time by capturing keyword searches and increasing website authority. Not just written to inform but with the goal of creating engagement.
$225 | Blog
My Work
Free Samples!
A couple portfolio/sample blogs:
Brewing Goodness: The Top 5 Perks of Fair Trade Coffee
Clever Chic: The Art of Crafting a Stylish and Kid-Friendly Home
Have questions?
FAQs
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I use tested and proven techniques but there are many factors that go into digital marketing (to name a few - is there a market for the product or service, how well do you understand your customer, is your website functional and user friendly?). Copywriting is one cog in the overall machine so there are never any guarantees on results but we’ll work together to create copy that works hard for you, using solutions that have worked well for MANY others!
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As you can imagine it depends on the project but generally I will return a first draft to you within 7 days. If you’re in a crunch and that just won’t do, some projects can be turned around sooner for a rush fee.
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I keep it simple and easy for you. You will receive a link to a Google doc where you can easily add comments, feedback and suggested edits. If you’re not familiar with Google docs, no worries - I’ll send you a short tutorial, but I promise, it won’t be painful!
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Artificial Intelligence (AI) tools like Chat GPT have improved a lot! In fact they are very helpful in generating ideas or outlines. But they are not advanced enough to think like a well-trained copywriter that will infuse tone, style, and your brand voice. It can’t generate emotional responses, smart humor, or impactful examples. Effective copywriting requires expertise and human creativity.
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Have a friend or colleague that could use some copy help? Send them my way! If we end up working together I’ll send you a $100 “Thank You gift” once I collect payment for their project.
Have more questions? Send me a note!
creator@lindsaysandersoncopywriting.com
Contact me.
Ready to start working with a skilled, reliable copywriter? Then let’s chat!
Plug in your info and we’ll find time to connect (15 minutes or so, I know you’re busy) to see if we’re a good fit. No pressure, just a casual conversation.
During this time here’s what we’ll talk about:
Your goals
What’s getting in your way
Your current marketing strategy
How I can help
creator@lindsaysandersoncopywriting.com
Let's chat!